W3 Total Cache (W3TC) improves the SEO and increases website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices.

PHP is a general-purpose scripting language used for web development.

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Autoptimize is a WordPress plugin that optimises website performance by aggregating, minifying, and compressing HTML, CSS, and JavaScript files.

MySQL is an open-source relational database management system.

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.