Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Mautic is a free and open-source marketing automation tool for Content Management, Social Media, Email Marketing, and can be used for the integration of social networks, campaign management, forms, questionnaires, reports, etc.

Google Analytics is a free web analytics service that tracks and reports website traffic.

AdRoll is a digital marketing technology platform that specializes in retargeting.