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Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Cloudflare Browser Insights is a tool that measures the performance of websites from the perspective of users.

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

MySQL is an open-source relational database management system.

PHP is a general-purpose scripting language used for web development.

PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.

Poptin is a platform designed to engage visitors and coverts them into leads, subscribers and sales.

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.